Domaines Barons de Rothschild

2022 - 2023
Instagram (@chateaulevangile; @chateauduhartmilon; @chateulafiterothschild; @thedomaines)

Domaines Barons de Rothschild is an international luxury wine group. Working as part of a creative agency team at CosaVostra, I managed day-to-day social media content across multiple brand accounts, supporting ongoing brand communication, launches, and targeted campaigns.

Client goals

Maintain a consistent presence across Instagram, highlighting the individuality of each estate while preserving a cohesive brand tone of voice
Develop content streams across educational, entertaining and promotional formats
Introduce a more human point of view across the estates
Adapt content to different audiences, including both B2C and B2B-focused accounts

What I did

1. Social media management & content planning

Managed Instagram content across four estate accounts
Planned and maintained content calendars, publishing 3 posts/week/account
Ensured a consistent tone of voice across all estates while allowing space for each estate's identity
Briefed photographers and copywriters to support ongoing content production

2. Content streams & audience-focused storytelling

Developed and executed content streams across three pillars: educational, entertaining and promotional content
Translated winemaking and brand heritage into accessible social formats
Introduced a more human perspective through behind-the-scenes moments and people-focused content
Balanced brand-led messaging with lighter formats

Wrote audience-focused copy to educate followers on winemaking, highlight the people behind each estate, and support promotional objectives around vintage wines

3. Campaigns & B2B

Adapted messaging and formats for accounts with a stronger B2B focus, ensuring content remained informative
Supported campaign-related social content around key moments and product launches (launch for Le Blanc de Duhart-Milon, Primeurs, harvest)
Supported paid promotion of selected posts to increase reach