Mess Magazine
2022 - 2025
Instagram (@messmagazine)
What I did
1. Social media management & content planning
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Create clear content streams to match posting goals (focus on reels and copy-based posts)
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Planned and maintained content calendars, publishing 3–5 posts/week
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Wrote captions aligned with brand tone of voice
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Managed comments and audience interaction
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Coordinated pre-planned content with real-time news
Mess Magazine is an independent fashion and culture publication. I was responsible for the magazine’s Instagram presence, including day-to-day content, live coverage during international Fashion Weeks, and collaborations with brands and PR agencies.
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Maintain a consistent social presence in line with brand identity and voice
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Develop content focused on Fashion Weeks and events
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Collaborate with brands and designers
Client goals
2. Live Fashion Weeks coverage
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Created content streams and coverage plan for fashion weeks
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Live posting from shows and presentations
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Real-time reels, stories, updates, and show reviews
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Coordination with PRs and show schedules
3. Partnerships and collaborations
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Organised content collaborations with brands and agencies during Copenhagen Fashion Week
(Helmstedt, Peter Jensen, SVPR) -
Managed paid brand collaborations during Copenhagen Fashion Week
(Munthe, Nadia Wire) -
Built and maintained working relationships with PR agencies
(SVPR, Lucien Pages Communication, Karla Otto) -
Coordinated video production with external agencies during Paris Fashion Week to support social media coverage
Results
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Individual reels reaching 100k–300k views
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Contributed to a 60% increase in engagement over a 12-month period
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Consistent brand identity, content streams, and posting schedule
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Content reposted by brands, designers, and public figures
Selected posts
